There are several ways to figure out your demographics, one way is to start looking at your current client list.  Break the list down into categories, run a web survey or even a print survey at your place of business.  Start looking at the information that you have about your clients and start grouping them into ages, gender, types of work that they do, do they travel a little ways to get to you or do they live close by.  All of these things will begin to tell you what you want to know about your clients and what type of clients you are attracting. After that you simply begin marketing to the types of clients you already attract.

stay tuned….

thanks

James

Simon - first day of new school (he is 7 in this photo)

I have been working on a totally new site. A site that will be dedicated and concentrated on children DVDs. Anything from storytelling DVDs to kids working out and learning how to stay fit.  Once it launches I hope that all of you will stop by and check it out. I  will post about it here so check back often.  You might be asking why am I awake at 3am blogging. Well it seems everyone in the house is awake, most of us cannot sleep. Perhaps it is the excitement of the ultrasound in about 6 hours. My 10 year old son Simon, got to hear the heartbeat today and was beside himself and walked in the door and announced to me that it was the coolest thing ever.

I have worked with kids for almost seven years now in many different levels and I have always felt that when working or marketing to kids you will always get the parents in on it.  AT the daycare where my wife worked before moving to Tennessee I always was amazed that at Christmas time how many parents, grandparents, uncles, aunts, friends and everyone else showed up.  There were at least 400-500 adults that would show up to watch 60-80 kids perform their Christmas show. WOW!

So remember if you are in the market of selling to kids, if you get the kids on board then the parents are right behind them – most being dragged kicking and screaming.