Distribution:  What is your plan on getting the video out to the intended audience? How fast and how far your video is distributed is based on your planning.   I have seen many times that people underestimated their video and then they have angry customers calling them, wanting to know where their video is because they did not plan on an onslaught of sales.  Don’t be the person who didn’t plan ahead and lose sales and repeat business because of it. Ensure whomever it is you choose to do your distribution and duplication can handle the volume that you might generate.  Ensure you understand “turn-around times & cost” well enough that you do not get caught in dire straights and at the mercy of your distributor.

Pre-production:  Who will help you in generating the idea for the video, who will help you storyboard the video? How will you find a director, actors, talents, voice over, equipment and location?  These are all questions that fit in the strategy section of planning your video.  It is one thing to have a great idea for a video but if you are unable to create it due to lack of resources then that is all it is, an idea.

Production:  Where will you film the video?  How long will it take?  How much will it cost?  Do you anticipate any difficulties? If you plan for an outdoors shoot, what is “Plan B” if the weather is bad?  Have others that you know created a video and if so who did they use and how did it go?  Find others that have done what you are thinking of doing and ask them some questions, normally they do not mind helping out, in fact many of them will go above and beyond to ensure that you do not go thru any headaches that they might have when they filmed their video.

Social attitudes are also a part of the audience analysis, because knowing what their attitudes about their situation will also help you in marketing them when your video is finished. What can you tell yourself about how they think?  For example: Are they impressed with technology? Do they own an mp3 player?  Are they motivated to achieve? Do they have a low self esteem?  These are only a few of the questions you should ask yourself when planning your videos project, because all these and more will eventually create your other products and your marketing plan.

That is correct, we just finished the redesign and uploading of SB Coaches College website.  Took it from HTML to Word press engine so that a blog and several other features are now available on the site.  Robb Rogers, Shawn Windle and Brijesh Patel are all the guys behind SB Coaches College.  We also have several of their products in our store area,  all filmed and edited by us.   Stop by and sign up for their newsletter and get a monthly tip and other items each month.  The have many archived tips of the month, along with presentations and articles that is a must read if you are in the fitness area.  S

Don’t forget to sign up for our newsletter also.  We have several other projects in the works and we would not want you to miss them!!!

SB Coaches College website

Thanks

James

Planning Your DVD Production: From the mind to finished product . 

 It is free and will be posted in the next couple of days so remember to check back.