Demographics are part of your audience because it lets us know who makes up the audience, whether it be females or males, short or tall, young or old. These are the people you will be marketing your video to but knowing your demographics going into the video sure saves a lot of time on the back end once the video is finished. Knowing the percentages of your targeted audience will help you in trying to attract those that make up the audience.
There are several ways to figure out your demographics, one way is to start looking at your current client list. Break the list down into categories, run a web survey or even a print survey at your place of business. Start looking at the information that you have about your clients and start grouping them into ages, gender, types of work that they do, do they travel a little ways to get to you or do they live close by. All of these things will begin to tell you what you want to know about your clients and what type of clients you are attracting. After that you simply begin marketing to the types of clients you already attract.
stay tuned….
thanks
James
Lee has released his newest DVD – Low Box Training 2 and we have already been shipping them for Lee. If you purchased Lee’s first DVD Low Box Training then you definitely need to get Low Box Training 2 because it too has very good information in it for training athletes. 
Just finished filming with Lee Taft of Sports Speed Etc and I have to tell you what we filmed will be just like his other DVD’s, full of information and exercises that you can use with your athletes. Now I am not going to give away any secrets about the DVD yet but keep checking back and once Lee gives me the ok I will post about it. Sign up for our newsletter to keep informed about Lee Taft’s upcoming DVDs and also some others that we are wrapping up.
thanks
James
p.s. To all you coaches and trainers that might be thinking of creating a DVD please ensure you sign up on our newsletter because there will be some interesting news coming in January that you will not want to miss. I wouldnt want to miss it and I know what it is!!!
Our busy time of the year is coming up and we want to give all of our past Fitness Coaches and Trainers a chance to get on the production calendar. I understand that many of you have to do DVD and video production on weekends due to facility availability. So I wanted to ensure that past clients get the dates needed first. So use the contact form below to get your dates – tentative dates included – on the calendar.
See what others in the fitness industry is saying about Simon J Productions…
“Many years ago I realized for me to grow my business I needed to create information products that would allow me to share my teaching methods to others. The difficult part was finding a quality DVD production company that was affordable and great at what they do. I hit the jackpot when I was introduced to James Dunn II and his company Simon J. Productions. He has not only produced my DVD’s and covers he has taken our marketing and presentation of the DVD’s to an entirely new level. Recently some to the top strength and conditioning and fitness professionals have found out about the best kept secret in DVD production and have seen the awesome results James produces. I highly recommend anyone looking to catapult their business to the next level to use James Dunn II and Simon J. Productions and his one of a kind service. In my opinion there is no one better!! Thanks James for all your help!”
Lee Taft