Demographics are part of your audience because it lets us know who makes up the audience, whether it be females or males, short or tall, young or old. These are the people you will be marketing your video to but knowing your demographics going into the video sure saves a lot of time on the back end once the video is finished. Knowing the percentages of your targeted audience will help you in trying to attract those that make up the audience.
There are several ways to figure out your demographics, one way is to start looking at your current client list. Break the list down into categories, run a web survey or even a print survey at your place of business. Start looking at the information that you have about your clients and start grouping them into ages, gender, types of work that they do, do they travel a little ways to get to you or do they live close by. All of these things will begin to tell you what you want to know about your clients and what type of clients you are attracting. After that you simply begin marketing to the types of clients you already attract.
stay tuned….
thanks
James
Rationale:
Rationale can be described as an explanation of why a given task is to be performed, the logical basis of a procedure. This means why do something, what is the purpose of what you are planning to do. Does it make sense and will it make sense not only to you but to others.
First of all I am going to begin with the foundation of all your products, and at first you may think that this can’t be the first step because why would anyone start with a video. But as we progress through the different stepsyou will see the reason why I choose a video or DVD as I might refer to it later on. Let’s begin with the rationale of the video or your product, however you want to view it, I will refer to it as the video because that is what we are starting with.
First of all you must sit down and clear your mind and your desk of everything but a writing pad and a pencil so do not start on the computer because it is easier to brainstorm first on paper and clean it up later on the computer. Let’s start with the reason for your video production, why do you feel you must do it. You cannot base it only on income because that doesn’t always work, there must be a rationale for you creating this video and money cannot be the first and foremost.
Here are a few things you can begin with asking yourself… What is the problem or issue that my video will address? What will people need that my video will offer them? Will the video supplement other media? This last question we will answer in a little while, hence the reason for starting with the video. So find a problem then address that problem with your video, get it set within your own mind of how it will fix the problem that others have. If you find yourself with a solution and no problem then I would suggest going back and finding a problem that you have a solution to. Now I know many times people will say, “Oh I knew that” but they are the first ones that are is not doing anything about it. You can have all the knowledge in the world but if you do not put it in action then you have nothing.
What I am trying to say is never taking on an attitude of knowing it all because you will never learn anything. I recently read some place that the best plan is to be the dumbest guy in the room because you will always learn something. I learn every day because I want knowledge and love knowledge. So where am I going with all of this, it is the rationale behind my e-book. I want others to get this and not only say hey I know that but know that you know how to implement it into your life, into your work and into a product.
Thanks..
Short or small run DVD & CD duplication…
Short run CD Duplication and DVD duplication is what I wanted to post to remind everyone that we do short run duplication. This means we will duplicate anything from 5-500 and keep the cost down as much as we can. We know sometimes you are unsure of what your sales will be and do not want to spend a fortune on duplicating 1000+ DVDs or CDs and have stock sitting on the shelf.
What are the benefits of doing short runs?
- You never have an excess amount of stock
- You can change up the graphics and packaging to try and reach another market if you feel the need to do so
- small manageable stock that you can move or store easily
So if you need pricing on duplication please use our contact form or email us at fullfilment@simonjproductions.com.
The Single-Leg Solution by Mike Robertson
Not only are we an affiliate of Robertson Training System but we also filmed the video, did all post production on the project, created the awesome graphics and website for the product. So we know that the quality is there but also the DVD is jammed packed with a lot of information!!. Do not miss out on this DVD and client manual! I have known Mike Robertson for several years and he is all about educating people with top notch information so this product is no different. Get it before midnight tonight!!
The Single-Leg Solution is a DVD and print manual package that will give you the following:
DVD
- No more guessing! Learn the exact lifts that I use, in the order that I use them. If any exercise is too easy or too difficult, simply move forward or backward within the progression.
- The things I look for to determine if you’re performing every exercise correctly.
- Improve your technique. If you aren’t performing an exercise correctly, these are the cues I use to fix you up and improve your technique. Poor technique can increase the likelihood of injury, or at the very least, minimize your gains.
- Bonus Exercises! Cool variations you can throw in from time-to-time to mix up your training and keep it fresh.
- How you can take all the basic exercises and revamp them so you have a virtually unlimited number of exercises and progressions to choose from!
Print Manual
- A 96-page, spiral bound manual.
- What are the benefits of single-leg training? A 25-page review of the scientific literature of single-leg lifting, and why single-leg training should be a key component of everyone’s exercise programs!
- Take it to the gym! Pictures, descriptions and coaching cues of every exercise in the DVD that you can take with you anywhere to help refresh your memory and improve performance.
- The Ground Zero Program. The program I use to maximize single-leg strength, stability and performance.
Get The Single-Leg Solution –