Social attitudes are also a part of the audience analysis, because knowing what their attitudes about their situation will also help you in marketing them when your video is finished. What can you tell yourself about how they think? For example: Are they impressed with technology? Do they own an mp3 player? Are they motivated to achieve? Do they have a low self esteem? These are only a few of the questions you should ask yourself when planning your videos project, because all these and more will eventually create your other products and your marketing plan.
Demographics are part of your audience because it lets us know who makes up the audience, whether it be females or males, short or tall, young or old. These are the people you will be marketing your video to but knowing your demographics going into the video sure saves a lot of time on the back end once the video is finished. Knowing the percentages of your targeted audience will help you in trying to attract those that make up the audience.
There are several ways to figure out your demographics, one way is to start looking at your current client list. Break the list down into categories, run a web survey or even a print survey at your place of business. Start looking at the information that you have about your clients and start grouping them into ages, gender, types of work that they do, do they travel a little ways to get to you or do they live close by. All of these things will begin to tell you what you want to know about your clients and what type of clients you are attracting. After that you simply begin marketing to the types of clients you already attract.
stay tuned….
thanks
James
Rationale:
Rationale can be described as an explanation of why a given task is to be performed, the logical basis of a procedure. This means why do something, what is the purpose of what you are planning to do. Does it make sense and will it make sense not only to you but to others.
First of all I am going to begin with the foundation of all your products, and at first you may think that this can’t be the first step because why would anyone start with a video. But as we progress through the different stepsyou will see the reason why I choose a video or DVD as I might refer to it later on. Let’s begin with the rationale of the video or your product, however you want to view it, I will refer to it as the video because that is what we are starting with.
First of all you must sit down and clear your mind and your desk of everything but a writing pad and a pencil so do not start on the computer because it is easier to brainstorm first on paper and clean it up later on the computer. Let’s start with the reason for your video production, why do you feel you must do it. You cannot base it only on income because that doesn’t always work, there must be a rationale for you creating this video and money cannot be the first and foremost.
Here are a few things you can begin with asking yourself… What is the problem or issue that my video will address? What will people need that my video will offer them? Will the video supplement other media? This last question we will answer in a little while, hence the reason for starting with the video. So find a problem then address that problem with your video, get it set within your own mind of how it will fix the problem that others have. If you find yourself with a solution and no problem then I would suggest going back and finding a problem that you have a solution to. Now I know many times people will say, “Oh I knew that” but they are the first ones that are is not doing anything about it. You can have all the knowledge in the world but if you do not put it in action then you have nothing.
What I am trying to say is never taking on an attitude of knowing it all because you will never learn anything. I recently read some place that the best plan is to be the dumbest guy in the room because you will always learn something. I learn every day because I want knowledge and love knowledge. So where am I going with all of this, it is the rationale behind my e-book. I want others to get this and not only say hey I know that but know that you know how to implement it into your life, into your work and into a product.
Thanks..
Our busy time of the year is coming up and we want to give all of our past Fitness Coaches and Trainers a chance to get on the production calendar. I understand that many of you have to do DVD and video production on weekends due to facility availability. So I wanted to ensure that past clients get the dates needed first. So use the contact form below to get your dates – tentative dates included – on the calendar.