Demographics are part of your audience because it lets us know who makes up the audience, whether it be females or males, short or tall, young or old. These are the people you will be marketing your video to but knowing your demographics going into the video sure saves a lot of time on the back end once the video is finished. Knowing the percentages of your targeted audience will help you in trying to attract those that make up the audience.
There are several ways to figure out your demographics, one way is to start looking at your current client list. Break the list down into categories, run a web survey or even a print survey at your place of business. Start looking at the information that you have about your clients and start grouping them into ages, gender, types of work that they do, do they travel a little ways to get to you or do they live close by. All of these things will begin to tell you what you want to know about your clients and what type of clients you are attracting. After that you simply begin marketing to the types of clients you already attract.
stay tuned….
thanks
James
I was on a site the other day and I could not read it very well – it seemed that they had small font installed or whatever font they had mine did not replace it well. So being a little put off from it I some how discovered a little secret to viewing it better. Now this may not be that new to some of you but it was to me because I had never used it before. Simply hold not the ctrl key(PC) and using either the roller ball on your mouse or the – or + key you can zoom in and out on any webpage, very nice. It is a very handy shortcut that I am finding helps me out every day. Perhaps it is due to turning 40 last year and I am getting older, but I would rather believe it is the sunlight streaming in the windows on either side of my office that is blinding me and causing me to have to squint at things. 
Oh by the way, get ready for the new DVD set from Eric Cressey and Mike Reinold – I sent the master DVDs to them and I am now waiting for the final verdict on edits or production runs. Once the Shoulder Performance site goes live I will edit this post and add the link in.
Working to finish up the seminar DVDs that were filmed with Eric Cressey of Cressey Performance and Mike Reinold(strength coach for the Boston Red Sox). It is 7 hours of some pretty amazing stuff with it comes to dealing with shoulders and rehabilitation. Once they give the release date I will be sure to post it here with links to the website(which we are working on now).
I have spent a little part of my time today working on redesigning the site. As always I can never figure out which way I want to go with it. But being that our main focus is on video production I decided to begin working everything exactly that direction. From the film in the header to the color bars in the background, video production production production!!! Stop by our testimonials page to see what many of our clients say about our services. Then after that gets you going stop by our contact page and drop us an email about a project you are interested in!!!
See what others in the fitness industry is saying about Simon J Productions…
“Many years ago I realized for me to grow my business I needed to create information products that would allow me to share my teaching methods to others. The difficult part was finding a quality DVD production company that was affordable and great at what they do. I hit the jackpot when I was introduced to James Dunn II and his company Simon J. Productions. He has not only produced my DVD’s and covers he has taken our marketing and presentation of the DVD’s to an entirely new level. Recently some to the top strength and conditioning and fitness professionals have found out about the best kept secret in DVD production and have seen the awesome results James produces. I highly recommend anyone looking to catapult their business to the next level to use James Dunn II and Simon J. Productions and his one of a kind service. In my opinion there is no one better!! Thanks James for all your help!”
Lee Taft