Now your video may not address all of these items but it still doesn’t hurt to skim over them to see if they are pertinent to your video.  You will find that your video may have several goals so do not feel if you have multiple answers for this.

Psychomotor goals: Are there specific acts that you want the audience to be able to do at the conclusion of the video.  Do you want them to react a particular way?  Many of you should be saying yes, I want them to pick up the phone and call me, set an appointment, buy more products, visit my website.  These are all things that your video must include within it to get the desired result.

Cognitive Goals: What do you want people to know when this video is complete? Do you want them to understand that they can get up off the couch and do some exercising and loose weight?  Do you want them to get on your website and sign up for a monthly membership club and purchase more products? Whatever it is you want them to do once they finish your video you have got to plan for that within the video, at the end of the video and all the time while marketing your video.

Affective Goals: How do you want people to feel about the subject of your video?  Do you want them to build their self-esteem?  Do you want them to feel like getting out and losing weight?  Do you want them to push themselves harder and become a better athlete?  These are all good questions if you are doing a fitness video, so these are only a few of the questions you must ask yourself and see if your video will answer them. If your video is not fitness related then you must build questions to surround your video and its contents.

Social attitudes are also a part of the audience analysis, because knowing what their attitudes about their situation will also help you in marketing them when your video is finished. What can you tell yourself about how they think?  For example: Are they impressed with technology? Do they own an mp3 player?  Are they motivated to achieve? Do they have a low self esteem?  These are only a few of the questions you should ask yourself when planning your videos project, because all these and more will eventually create your other products and your marketing plan.

Demographics are part of your audience because it lets us know who makes up the audience, whether it be females or males, short or tall, young or old. These are the people you will be marketing your video to but knowing your demographics going into the video sure saves a lot of time on the back end once the video is finished.  Knowing the percentages of your targeted audience will help you in trying to attract those that make up the audience.

There are several ways to figure out your demographics, one way is to start looking at your current client list.  Break the list down into categories, run a web survey or even a print survey at your place of business.  Start looking at the information that you have about your clients and start grouping them into ages, gender, types of work that they do, do they travel a little ways to get to you or do they live close by.  All of these things will begin to tell you what you want to know about your clients and what type of clients you are attracting. After that you simply begin marketing to the types of clients you already attract.

stay tuned….

thanks

James

Keyboard Shortcut

I was on a site the other day and I could not read it very well – it seemed that they had small font installed or whatever font they had mine did not replace it well. So being a little put off from it I some how discovered a little secret to viewing it better.  Now this may not be that new to some of you but it was to me because I had never used it before.   Simply hold not the ctrl key(PC) and using either the roller ball on your mouse or the – or + key you can zoom in and out on any webpage, very nice.  It is a very handy shortcut that I am finding helps me out every day.  Perhaps it is due to turning 40 last year and I am getting older, but I would rather believe it is the sunlight streaming in the windows on either side of my office that is blinding me and causing me to have to squint at things.

Oh by the way, get ready for the new DVD set from Eric Cressey and Mike Reinold – I sent the master DVDs to them and I am now waiting for the final verdict on edits or production runs.  Once the Shoulder Performance site goes live I will edit this post and add the link in.

Some adults never truly grow up.  Their toys just get bigger.  Then they have children of their own and they get to relive it all over again – but at a much higher level.  StoryWatchers Club was edited by James Dunn II, a creative genius with the heart of a kid, pictured here with his – Simon. 

James ( Email ) provided the bells and whistles that keeps each program in forward motion as it rolls from storytelling segment to puppetry interlude and back.  Everything that happens in between is his handiwork, especially the opening animation sequence, music video, and all Special Features post-production.

When reading the reviews and awards that speak of the series’ outstanding production quality, it’s hard to ignore the creative hand that controlled the mouse in the wee hours of many nights bringing the jigsaw puzzle together.