James dunn

Just to let everyone know, we are now offering video post production services to our line up.  What this means is if you can film it, we will edit it. This saves you the cost of bringing us to your location and filming. This allows us to take what you filmed, clean it up and add some bells and whistles to it. If anyone has worked on thier own video know that the longest hours are spent on post production.  If you are going to have any problems you will have them in post production along with creating the master.

Many people believe that if they burn a DVD from their computer that is all there is to do with it.


You must know what region locks are, what format of the video will work in what country,  what happens when your customer complains of skips and pauses, can you put a pdf file on it, etc.   There are so many problems that can arise from creating a DVD master that many people do not and will not know the answer to.  You will find that you will spend more in the long run trying to fix the problems or paying someone else to problem solve it for you.

Also we can take your graphics and artwork and create all the necessary artwork for your DVD, menus, covers and web banners.  We will also create a 30 sec high energy promo for you to use on youtube, viemo or whatever video site you use.    Contact us today and get a custom quote for your project!!!

Now your video may not address all of these items but it still doesn’t hurt to skim over them to see if they are pertinent to your video.  You will find that your video may have several goals so do not feel if you have multiple answers for this.

Psychomotor goals: Are there specific acts that you want the audience to be able to do at the conclusion of the video.  Do you want them to react a particular way?  Many of you should be saying yes, I want them to pick up the phone and call me, set an appointment, buy more products, visit my website.  These are all things that your video must include within it to get the desired result.

Cognitive Goals: What do you want people to know when this video is complete? Do you want them to understand that they can get up off the couch and do some exercising and loose weight?  Do you want them to get on your website and sign up for a monthly membership club and purchase more products? Whatever it is you want them to do once they finish your video you have got to plan for that within the video, at the end of the video and all the time while marketing your video.

Affective Goals: How do you want people to feel about the subject of your video?  Do you want them to build their self-esteem?  Do you want them to feel like getting out and losing weight?  Do you want them to push themselves harder and become a better athlete?  These are all good questions if you are doing a fitness video, so these are only a few of the questions you must ask yourself and see if your video will answer them. If your video is not fitness related then you must build questions to surround your video and its contents.

Social attitudes are also a part of the audience analysis, because knowing what their attitudes about their situation will also help you in marketing them when your video is finished. What can you tell yourself about how they think?  For example: Are they impressed with technology? Do they own an mp3 player?  Are they motivated to achieve? Do they have a low self esteem?  These are only a few of the questions you should ask yourself when planning your videos project, because all these and more will eventually create your other products and your marketing plan.

Demographics are part of your audience because it lets us know who makes up the audience, whether it be females or males, short or tall, young or old. These are the people you will be marketing your video to but knowing your demographics going into the video sure saves a lot of time on the back end once the video is finished.  Knowing the percentages of your targeted audience will help you in trying to attract those that make up the audience.

There are several ways to figure out your demographics, one way is to start looking at your current client list.  Break the list down into categories, run a web survey or even a print survey at your place of business.  Start looking at the information that you have about your clients and start grouping them into ages, gender, types of work that they do, do they travel a little ways to get to you or do they live close by.  All of these things will begin to tell you what you want to know about your clients and what type of clients you are attracting. After that you simply begin marketing to the types of clients you already attract.

stay tuned….



I was on a site the other day and I could not read it very well – it seemed that they had small font installed or whatever font they had mine did not replace it well. So being a little put off from it I some how discovered a little secret to viewing it better.  Now this may not be that new to some of you but it was to me because I had never used it before.   Simply hold not the ctrl key(PC) and using either the roller ball on your mouse or the – or + key you can zoom in and out on any webpage, very nice.  It is a very handy shortcut that I am finding helps me out every day.  Perhaps it is due to turning 40 last year and I am getting older, but I would rather believe it is the sunlight streaming in the windows on either side of my office that is blinding me and causing me to have to squint at things. :)

Oh by the way, get ready for the new DVD set from Eric Cressey and Mike Reinold – I sent the master DVDs to them and I am now waiting for the final verdict on edits or production runs.  Once the Shoulder Performance site goes live I will edit this post and add the link in.