Strategies & Tactics:

Now to reach your goals you must explain to yourself, using your notepad and pencil on how you will reach your goals. Tell yourself how you will answer the problems that have been placed before you, your video being the solution.

Achieving goals:  for each goal put down how you will reach that goal, what sort of video or audio message will you use to attempt to meet the goal. For example, a young man can walk into the gym and begin foam rolling; this would be the psychomotor goal of “warming up”. The next scene would be of the man finishing his workout and smiling because he has no pulled muscles because he warmed up properly.  These would meet an affective goal of feeling good about himself and his workout.

Prerequisites:  Are there any Prerequisites for using video as the means in reaching your audience and in this case yes and I will explain more as we go forward.  Do they even own a DVD player; this would be a very important question in creating your video.  There is nothing more damaging than to create a video for an audience only to find that they do not have the means by which to view your video.  This seems somewhat like a redundant question but can and may happen.

I have spent a little part of my time today working on redesigning the site.  As always I can never figure out which way I want to go with it.  But being that our main focus is on video production I decided to begin working everything exactly that direction. From the film in the header to the color bars in the background, video production production production!!!   Stop by our testimonials page to see what many of our clients say about our services.  Then after that gets you going stop by our contact page and drop us an email about a project you are interested in!!!

We have worked in the fitness industry almost seven years now, and have been very fortunate to work with some of the top names in the fitness industry.  These names include Lee Taft, Robb Rogers, Evan Osar, Bill Hartman, Mike Robertson, Ryan Lee, Tony Reynolds and many more that I could spend all day naming and would probably miss someone, so I wont.

As I worked on their projects I have seen some of them struggle so much at getting things moving and I felt helpless at times as I was unable to do anything to help except good work. Read the rest of this entry »