Distribution:  What is your plan on getting the video out to the intended audience? How fast and how far your video is distributed is based on your planning.   I have seen many times that people underestimated their video and then they have angry customers calling them, wanting to know where their video is because they did not plan on an onslaught of sales.  Don’t be the person who didn’t plan ahead and lose sales and repeat business because of it. Ensure whomever it is you choose to do your distribution and duplication can handle the volume that you might generate.  Ensure you understand “turn-around times & cost” well enough that you do not get caught in dire straights and at the mercy of your distributor.

Now your video may not address all of these items but it still doesn’t hurt to skim over them to see if they are pertinent to your video.  You will find that your video may have several goals so do not feel if you have multiple answers for this.

Psychomotor goals: Are there specific acts that you want the audience to be able to do at the conclusion of the video.  Do you want them to react a particular way?  Many of you should be saying yes, I want them to pick up the phone and call me, set an appointment, buy more products, visit my website.  These are all things that your video must include within it to get the desired result.

Cognitive Goals: What do you want people to know when this video is complete? Do you want them to understand that they can get up off the couch and do some exercising and loose weight?  Do you want them to get on your website and sign up for a monthly membership club and purchase more products? Whatever it is you want them to do once they finish your video you have got to plan for that within the video, at the end of the video and all the time while marketing your video.

Affective Goals: How do you want people to feel about the subject of your video?  Do you want them to build their self-esteem?  Do you want them to feel like getting out and losing weight?  Do you want them to push themselves harder and become a better athlete?  These are all good questions if you are doing a fitness video, so these are only a few of the questions you must ask yourself and see if your video will answer them. If your video is not fitness related then you must build questions to surround your video and its contents.

Social attitudes are also a part of the audience analysis, because knowing what their attitudes about their situation will also help you in marketing them when your video is finished. What can you tell yourself about how they think?  For example: Are they impressed with technology? Do they own an mp3 player?  Are they motivated to achieve? Do they have a low self esteem?  These are only a few of the questions you should ask yourself when planning your videos project, because all these and more will eventually create your other products and your marketing plan.

Rationale:

Rationale can be described as an explanation of why a given task is to be performed, the logical basis of a procedure. This means why do something, what is the purpose of what you are planning to do.  Does it make sense and will it make sense not only to you but to others.

First of all I am going to begin with the foundation of all your products, and at first you may think that this can’t be the first step because why would anyone start with a video.  But as we progress through the different stepsyou will see the reason why I choose a video or DVD as I might refer to it later on.   Let’s begin with the rationale of the video or your product, however you want to view it, I will refer to it as the video because that is what we are starting with.

First of all you must sit down and clear your mind and your desk of everything but a writing pad and a pencil so do not start on the computer because it is easier to brainstorm first on paper and clean it up later on the computer.  Let’s start with the reason for your video production, why do you feel you must do it.  You cannot base it only on income because that doesn’t always work, there must be a rationale for you creating this video and money cannot be the first and foremost.

Here are a few things you can begin with asking yourself…   What is the problem or issue that my video will address?  What will people need that my video will offer them? Will the video supplement other media?  This last question we will answer in a little while, hence the reason for starting with the video.  So find a problem then address that problem with your video, get it set within your own mind of how it will fix the problem that others have.  If you find yourself with a solution and no problem then I would suggest going back and finding a problem that you have a solution to.  Now I know many times people will say, “Oh I knew that” but they are the first ones that are is not doing anything about it.  You can have all the knowledge in the world but if you do not put it in action then you have nothing.

What I am trying to say is never taking on an attitude of knowing it all because you will never learn anything.  I recently read some place that the best plan is to be the dumbest guy in the room because you will always learn something.  I learn every day because I want knowledge and love knowledge.  So where am I going with all of this,  it is the rationale behind my e-book.  I want others to get this and not only say hey I know that but know that you know how to implement it into your life, into your work and into a product.

Thanks..

Short run CD Duplication and DVD duplication is what I wanted to post to remind everyone that we do short run duplication.  This means we will duplicate anything from 5-500 and keep the cost down as much as we can.  We know sometimes you are unsure of what your sales will be and do not want to spend a fortune on duplicating 1000+ DVDs or CDs and have stock sitting on the shelf.

What are the benefits of doing short runs?

• You never have an excess amount of stock
• You can change up the graphics and packaging to try and reach another market if you feel the need to do so
• small manageable stock that you can move or store easily

So if you need pricing on duplication please use our contact form or email us at fullfilment@simonjproductions.com.