Social attitudes are also a part of the audience analysis, because knowing what their attitudes about their situation will also help you in marketing them when your video is finished. What can you tell yourself about how they think?  For example: Are they impressed with technology? Do they own an mp3 player?  Are they motivated to achieve? Do they have a low self esteem?  These are only a few of the questions you should ask yourself when planning your videos project, because all these and more will eventually create your other products and your marketing plan.

Demographics are part of your audience because it lets us know who makes up the audience, whether it be females or males, short or tall, young or old. These are the people you will be marketing your video to but knowing your demographics going into the video sure saves a lot of time on the back end once the video is finished.  Knowing the percentages of your targeted audience will help you in trying to attract those that make up the audience.

There are several ways to figure out your demographics, one way is to start looking at your current client list.  Break the list down into categories, run a web survey or even a print survey at your place of business.  Start looking at the information that you have about your clients and start grouping them into ages, gender, types of work that they do, do they travel a little ways to get to you or do they live close by.  All of these things will begin to tell you what you want to know about your clients and what type of clients you are attracting. After that you simply begin marketing to the types of clients you already attract.

stay tuned….



optimal-shoulder-3d-coverShort or small run DVD & CD duplication…

Short run CD Duplication and DVD duplication is what I wanted to post to remind everyone that we do short run duplication.  This means we will duplicate anything from 5-500 and keep the cost down as much as we can.  We know sometimes you are unsure of what your sales will be and do not want to spend a fortune on duplicating 1000+ DVDs or CDs and have stock sitting on the shelf.

What are the benefits of doing short runs?

  • You never have an excess amount of stock
  • You can change up the graphics and packaging to try and reach another market if you feel the need to do so
  • small manageable stock that you can move or store easily

So if you need pricing on duplication please use our contact form or email us at

I was on a site the other day and I could not read it very well – it seemed that they had small font installed or whatever font they had mine did not replace it well. So being a little put off from it I some how discovered a little secret to viewing it better.  Now this may not be that new to some of you but it was to me because I had never used it before.   Simply hold not the ctrl key(PC) and using either the roller ball on your mouse or the – or + key you can zoom in and out on any webpage, very nice.  It is a very handy shortcut that I am finding helps me out every day.  Perhaps it is due to turning 40 last year and I am getting older, but I would rather believe it is the sunlight streaming in the windows on either side of my office that is blinding me and causing me to have to squint at things. :)

Oh by the way, get ready for the new DVD set from Eric Cressey and Mike Reinold – I sent the master DVDs to them and I am now waiting for the final verdict on edits or production runs.  Once the Shoulder Performance site goes live I will edit this post and add the link in.


That is correct, we just finished the redesign and uploading of SB Coaches College website.  Took it from HTML to Word press engine so that a blog and several other features are now available on the site.  Robb Rogers, Shawn Windle and Brijesh Patel are all the guys behind SB Coaches College.  We also have several of their products in our store area,  all filmed and edited by us.   Stop by and sign up for their newsletter and get a monthly tip and other items each month.  The have many archived tips of the month, along with presentations and articles that is a must read if you are in the fitness area.  S

Don’t forget to sign up for our newsletter also.  We have several other projects in the works and we would not want you to miss them!!!

SB Coaches College website