Distribution: What is your plan on getting the video out to the intended audience? How fast and how far your video is distributed is based on your planning. I have seen many times that people underestimated their video and then they have angry customers calling them, wanting to know where their video is because they did not plan on an onslaught of sales. Don’t be the person who didn’t plan ahead and lose sales and repeat business because of it. Ensure whomever it is you choose to do your distribution and duplication can handle the volume that you might generate. Ensure you understand “turn-around times & cost” well enough that you do not get caught in dire straights and at the mercy of your distributor.