Post production: Who will do the final editing of the video, if you film it yourself are you capable and have the time to dedicate to doing it on your own? Do you have the equipment and the know-how to finish it and get it into the proper format needed? Using special effects, green screen and other “post production magic” will it raise the cost and by how much, will it be worth it? These are things you must take into consideration when moving forward with the video, some of the above mentioned items must be set-up and filmed a particular way to achieve the desired effect. Are you trading quality of the information for a flashing, frilly video? Be sure that you are not!