Pre-production: Who will help you in generating the idea for the video, who will help you storyboard the video? How will you find a director, actors, talents, voice over, equipment and location? These are all questions that fit in the strategy section of planning your video. It is one thing to have a great idea for a video but if you are unable to create it due to lack of resources then that is all it is, an idea.
Production: Where will you film the video? How long will it take? How much will it cost? Do you anticipate any difficulties? If you plan for an outdoors shoot, what is “Plan B” if the weather is bad? Have others that you know created a video and if so who did they use and how did it go? Find others that have done what you are thinking of doing and ask them some questions, normally they do not mind helping out, in fact many of them will go above and beyond to ensure that you do not go thru any headaches that they might have when they filmed their video.