Demographics are part of your audience because it lets us know who makes up the audience, whether it be females or males, short or tall, young or old. These are the people you will be marketing your video to but knowing your demographics going into the video sure saves a lot of time on the back end once the video is finished. Knowing the percentages of your targeted audience will help you in trying to attract those that make up the audience.
There are several ways to figure out your demographics, one way is to start looking at your current client list. Break the list down into categories, run a web survey or even a print survey at your place of business. Start looking at the information that you have about your clients and start grouping them into ages, gender, types of work that they do, do they travel a little ways to get to you or do they live close by. All of these things will begin to tell you what you want to know about your clients and what type of clients you are attracting. After that you simply begin marketing to the types of clients you already attract.
stay tuned….
thanks
James