Many times people approach me with the idea that video production is something easy and it can be and sometimes it should be.  If you are simply going to film something for friends and family then by all means go for it;

but…   

If you are going to market the video, sell it, distribute it or use it for your business, by all means please do it right.  I am a communication major from Indiana University and I am appalled at what people produce  in video for their company, not realizing that it is a representation of what their business is.  

If you put out junk that is the image your customers will create of you, but if you put effort and time into it then people will see that you did and will appreicate you more for it.  So remember, the Internet lasts forever, if you put something on the net it will be there for a very long time!